The Groove Street Feeling

You know that feeling you get when you see a picture pop up in your camera roll that reminds you of a moment when your soul felt warm? Maybe it’s a touch of nostalgia or butterflies that feel like they are filling your whole chest or maybe it just brings a wide smile across your face for reasons unknown. That right there is the feeling we try to bottle up and deliver with our work. 

Branding, websites, social media content, etc. should evoke emotion - if they don’t, what’s the point? We want our work to bright lightness to your soul that surprises you. We work based off of the feeling of it all. Plenty will say that there is a meticulous formula to design, that you should follow certain steps or that point c can only be reached by going through a-b. Well, that’s not how we operate. We go off of gut feelings, the ones that evoke those deep emotions that overtake your whole body. We believe that in order to get to point c, there’s a wider set of options than just a & b. We create designs that feel good. Design is more than just making something look good - it’s about making your soul feel at home and we’re here to build the structure. 

xx,

Lauren